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Several people have asked me why I think they should get Long Tail Pro, especially if they already own and use Market Samurai for keyword research. I’ve even been asked specifically, by more than one person, to write a Long Tail Pro vs Market Samurai post. I’ve been meaning to write this post for a long time, but have been procrastinating. The reason for this is partly because I don’t feel 100% qualified to write anything good or bad about Market Samurai. I’ve only used their free 10-day trial, and that was nearly a year ago when I did that. However, I do have access to all kinds of information and sources on the topic that I can share and point you to. I do own and use Long Tail Pro and am a huge fan of the product, especially since the release of the Platinum version. I tell you this up front so you understand that this post might come off as a little bit biased. I am okay with that though, as I feel it should be biased when my findings clearly show that one tool is better than the other for how and what I use it for.
Using Keyword Research for Everyday Tasks like Writing Blog Posts
I’ve written several articles somewhat recently on the importance of using keyword research for blogging. My favorite and most comprehensive of these articles was probably this one. I made a big push in December of 2012 to try to spread the word to other bloggers and teach them how they could be using some simple keyword research and SEO tactics to drive more traffic to their blogs. It was within the comments section of some of these posts, as well as in e-mail, where people were asking me about Long Tail Pro vs Market Samurai.
Market Samurai has been around for a long time compared to Long Tail Pro. Not nearly as many people had even heard about Long Tail Pro yet, but most people had heard of or even used Market Samurai. I am a huge fan, owner, user and affiliate of Long Tail Pro. For obvious reasons, I was urging people to try and purchase it for their own benefit. Some people already owned Market Samurai though and were wondering if they could essentially do the same things I was teaching with it instead. The answer is yes and no.
Yes – you can do the same type of keyword research with Market Samurai as with Long Tail Pro. Market Samurai even offers more stats and data points for you to analyze. Much of it is useless (to me) and pretty much just clutters up the screen and causes more confusion. But if you already own the tool and don’t want to purchase another one – you can essentially find the same data with this tool. It just takes longer (more on that below).
No – Market Samurai does not (currently) offer a Keyword Competitiveness (KC) feature like the Platinum version of Long Tail Pro does. The KC feature is what makes all the difference, especially for beginners or people who just don’t understand how to analyze all of the data that these keyword tools spit out. Basically, the KC feature enables you to simply look at a number and compare it to a chart to see if your keyword will be easy or hard to rank for. Lower KC means easier to rank for. Higher KC means harder to rank for (explained in more detail here).
The Speed and Efficiency of Long Tail Pro vs Market Samurai
My guess is that many people who have used Market Samurai in the past just couldn’t possibly justify spending all that extra time to do keyword research just for blog posts. It simply takes too long, and before you know it you could have already had the entire post written! If you are like me, you don’t have that kind of time to waste. This is where Long Tail Pro comes in and makes a world of difference.
Since I am not the expert when it comes to using Market Samurai, I am going to share a video with you by somebody who is an expert. Spencer Haws is the creator of Long Tail Pro – and former user of Market Samurai. In fact, he created Long Tail Pro in order to solve some of the pains he was having with the keyword research tool he was using in the past – Market Samurai. This YouTube video (11:45) clearly and vividly shows how much faster and easier Long Tail Pro is vs Market Samurai. It was originally posted here on Spencer’s blog – Niche Pursuits.
Note: this video was created and published before the release of the Platinum version of Long Tail Pro. Keyword research has gotten even faster and easier with Long Tail Platinum!
Interviews with Creators of Each Keyword Research Tool
If you really want to research this topic further and have some spare time, I urge you to watch the following videos or listen to the podcasts. I am an avid podcast listener – which makes sense because I drive around all day at my day job. One show I’ve been really enjoying over the past few months is The Mike From Maine Show. Mike publishes daily (Monday thru Friday) interviews with successful online entrepreneurs. He has in his archives some in depth interviews with the creators of each of these keyword research tools.
Episode 73: How to do keyword research with Market Samurai when Google keeps changing the rules – with Ben Stickland – although I listened to this entire interview when it came out, I can’t actually remember if Ben Stickland is one of the original creators of Market Samurai. I think he was. Regardless, he definitely works within the company and knows the entire back story of how it was created and what their plans are going forward. The thing I like in this interview is that Mike flat out points out the speed issue of Market Samurai to Ben and asks him why it is how it is and whether or not it can be fixed.
Episode 77: How to use Long Tail Pro Platinum to do LASER-TARGETED keyword research – with Spencer Haws – in case you haven’t heard enough about it on my blog or other places, here is another interview with Spencer about Long Tail Platinum. It’s always interesting to hear two people who have had success building niche sites have a discussion about this stuff. And as always, Mike asks the hard-hitting questions that he feels are weighing on the minds of the listeners.
Get Long Tail Pro Today!
This is my conclusion on this debate. Even if you already own Market Samurai – my suggestion is that you should get Long Tail Pro today. Not only that, but you should definitely try the Platinum version. It does come with a monthly premium, but I absolutely believe that it more than pays for itself if used properly. Keyword research, even just for simple blog posts, can help you bring all kinds of targeted traffic to your site. This keyword research can be accomplished so quickly and easily with Long Tail Platinum that it almost doesn’t make sense to not have this software! If you already own Long Tail Pro and want to try the Platinum version – click here to upgrade.
All links and banners within this post that lead to Long Tail Pro or Platinum are affiliate links. If you choose to make a purchase through any of these links, I will receive a commission. If you’ve found this post helpful and informative and do decide to buy, I greatly appreciate you doing so through one of my links. Thank You and happy keyword hunting!
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