[Dumb] Passive Income Report for July 2015

Welcome to my [Dumb] Passive Income Report! This blog is all about what I am doing to create several different passive income streams. This monthly income report details my results. I work very hard and dedicate many hours each week to working on my different online endeavors in an attempt to create passive income. So why do I consider it passive income then? Because I am not trading specified amounts of time for a predetermined amount of money like I do at my day job. Most of the income you will see in this report results from work I have done in the past.

Why am I sharing my income publicly? Hopefully to gain credibility with you (the readers) and to maintain a certain degree of accountability for myself. I could blog all day long about what I am doing to create passive income online, including some of my unique strategies. But why would anybody trust me and believe that what I am doing works if I don’t prove it by sharing my results? This is what I mean by gaining credibility and this is one of the main purposes for sharing my income. I also share my failures on the blog, which holds me accountable. Knowing that I will be publishing a monthly income report will keep me motivated to keep pushing forward and plugging away on the things I need to do to create future passive income.

Happenings in July

Some Personal Stuff

kids at the beachJuly was a typical fun summer month here in Michigan. My family and I spent some quality time enjoying some of the beaches here in West Michigan. Both on the big lake (Lake Michigan) as well as on one of the inland lakes that is closer to our home. My kids think they are fish and would spend all day every day in the water if we let them!

My entire family has been watching a TV series called, “Naked & Afraid,” where a man and a woman are inserted into remote locations with no clothes, no food and no water and they must figure out how to survive. As a result of watching this show, my boys have become obsessed with survival skills and tools. As a result of that – I got to spend 24 hours in the woods with my boys “surviving.” We were not naked though and we did bring food and water and a tent. But that day and night that we spent in the woods was definitely one of the highlights for my boys for this entire summer so far! Both of them just spent some of their birthday money on machetes and knives, including this really cool Bear Grylls survival knife that my 8-year old bought.

Niche Sites

July 2015 Amazon Associates EarningsJuly marked another month where my niche site income grew. And honestly, I didn’t really do anything to improve the sites that are getting traffic and earning. Most of my niche site work lately has been focused on my newest site. You can see both my Adsense and Amazon earnings in my income numbers below, as well as in these screenshots. Both of these earnings increased a little bit over last months earnings! With both of those, plus some affiliate income on one of my niche sites – I earned a little over $800 in July from niche sites. Pretty much 100% passive income!

I’ve come to realize that I really need to get more links pointing to my niche sites in order to get them to rank better and start earning much more. I am earning FAR below my potential on pretty much all of my niche sites. None of them are ranking well for their high-volume keywords. Most traffic comes from long tails. If I focus more of my efforts on link building and start to rank for some of the bigger keywords – I know my earnings would sky-rocket. Both Adsense and Amazon earnings. If only there were an ‘easy button’ to do this for me.

Screenshot for Amazon earnings is included over there on the right. I can’t seem to find a good way to get an Adsense screenshot and make it small and legible. So here is a big ugly screenshot below for my Adsense earnings.

July 2015 Adsense Earnings


Weird Things Purchased from Amazon that I Didn’t Promote

Survivor Filter - 0.05 Micron Portable Water Filter Straw with a Cleanable UF Membrane, Replaceable Carbon Filter (Reduces Metals and Improves Taste) and 6 Cotton Pre-Filters for Hiking and EmergencyOne of the greatest features of the Amazon Associates affiliate program is the fact that they credit you for ANY purchase made by somebody who clicks over to Amazon from one of your affiliate links. For example – I might have a niche site that promotes dog cages (I don’t) and somebody might click on one of my dog cage links to learn more about it and possibly purchase it from Amazon. But while they are on Amazon, they get caught up in Amazon’s marketing genius and end up purchasing other items as well. Maybe they don’t even purchase the dog cage. But since they clicked over to Amazon via my affiliate link – I will get credit for anything they purchase in the next 24 hours!

It’s fun and easy to go into my Amazon stats and browse through all of the items that people purchased after clicking through via my links. Here are a few items that people purchased last month that I absolutely did not promote and that have nothing to do with any of my niche sites…

This Blog

July was an awesome month for affiliate sales from this blog – my best month ever!! Much of that affiliate income came from three main sources, which I will explain briefly.

Long Tail Pro

In case you weren’t aware, there was a huge sale on Long Tail Pro during the month of July to coincide with the official launch of version 3 of the software. I knew I needed to promote that sale to my blog audience here – but definitely did not plan ahead for that promotion like I should have. I thought maybe I would just send out an email blast to my email list and let them know about the sale.

Instead, I quickly threw together this post about Long Tail Pro version 3, on the morning that the sale started. And I mean I very quickly threw it together. All I did was wrote a few paragraphs, inserted some of Spencer’s videos and added some nice buttons (like the one below). I hit publish and emailed my list and then became completely overwhelmed at how many sales I made during the week-long promotion which featured a massively discounted sales price. A little over $1,400 worth of sales commissions for me!

Get Long Tail Pro

RankXL Niche Site Course

I first promoted this course in June, through an unconventional method of promoting something. Instead of writing your typical product review post (I’m seeing a ton of those exploding around the internet for this course now) – I went the other direction and wrote this post…

Don’t Buy a Niche Site Course Without Evaluating the Source

I really didn’t expect it to do very well. But I was pleasantly surprised when I made a handful of sales in June and then sales just kept rolling in throughout the month of July! To the tune of a little more than $600 in commissions for me! And that happened in July with very little promotion for that post by me. Just organic traffic to this blog that happened to stumble onto that post. Love the passive income man!

RankXL Niche Site Course


Amasuite 4 - Special Offer -with borderThis is the suite of software tools that I use to find products to promote on my Amazon niche sites (and much more). I explain exactly how I use it (with videos) in a couple of my older posts on this blog. But both of these posts continue to get lots of traffic and I usually sell several copies of AmaSuite each and every month as a result. The posts are listed below. Plus – it doesn’t hurt that an exclusive discount offer is included if buyers purchase via my affiliate link ($100 off if you choose the one-payment plan)!

AmaSuite - Exclusive Discount

Selling Stuff on Amazon

Again, neither my wife nor I have done absolutely anything towards our selling on Amazon business for several months now. Despite doing absolutely nothing, we still have several thousand dollars worth of inventory in Amazon warehouses waiting to be purchased.$2,508.11 left in inventory as of the end of July. The month of July was pretty slow for Amazon sales for us at just under $200.

Much of the inventory we have left is stuff that we probably should not have bought in the first place. It’s not selling and is just sitting in Amazon warehouses eating up money in storage fees. We pretty much have to chalk it up as beginner mistakes. Eventually, we’ll have to get the inventory that’s not selling sent back to us and figure out what we’re going to do with it.

I made one or two feeble attempts last month to try to source more inventory – but didn’t have any luck in the clearance areas at the stores that I tried. Again, we might revisit this business model this fall – just in time for the holiday buying season. We’ll see. It sure seemed like it was a lot easier to find all those great deals and sales right before and during the holiday buying season. Feel free to grab my free guide by clicking the button below to see exactly how we find items to sell on Amazon.

Click Here to get my FREE Guide – How to Find Items to Sell on Amazon

Motivation and Learning from Others

I do my best each month to stay up-to-date and informed with all that is going on in the world of internet marketing. I follow several blogs and podcasts and take part in a few public and private groups and communities on Facebook and Google+. I haven’t always been great about linking to others on this blog – so this section of my income report will be dedicated to that each month. Here is some of the best stuff that I came across last month that either motivated me, taught me something or caused me to take action…

Income and Expenses – July 2015

Passive Income

Selling on Amazon

  • $191.04 – Amazon Seller monthly sales (this is NOT net profit – see Amazon Seller Inventory Expenses and Seller Fees in expense section below)

Affiliate Income from Dumb Passive Income

Other Passive Income from Niche Sites, etc…

  • $396.30 – Google Adsense (ad click revenue from niche sites)
  • $368.67 – Amazon Associates for sales on Amazon.com (explained in detail here)
  • $0 – TeeChip profits for Tshirts I designed and sold
  • $116.00 – affiliate commissions for undisclosed CPA advertiser on one of my niche sites
  • $0 – Surveys for Cash – formerly promoted this on one of my niche sites – did not perform very well

Non-Passive Income

Website Services by Matthew Allen

  • $500 – Website services – build simple websites for private businesses (like this one grmobilewelding.com)
    • one of my clients renewed his [unwritten] contract with me to maintain his website for another year

Note: Bluehost banner above is an affiliate link


Selling on Amazon

  • $0 – Inventory Purchases (buying stuff for cheap to send to Amazon and sell for more – (how we got started detailed here)
  • $125.95 – Amazon Seller Fees/Expenses (these include FBA selling fees, transaction fees, inventory & storage fees and service fees)

Hosting and Domains

  • $104.00 – WPEngine (why I upgraded to the best and fastest hosting for WordPress)
  • $0 – Bluehost – my new favorite hosting provider for niche sites – great price, ease of use, excellent service and overall experience
  • $197.40 – IXWebhosting – one year renewal for hosting for several of my PBN sites (I do not recommend IXWebhosting -I’ve had plenty of issues with their hosting – but I renewed anyway to avoid the hassle of moving all those sites)
  • $0 – GoDaddy for domain renewals and purchases
  • $20.75 – NameCheap – domain purchases/renewals (expired domains)

Tools, Plugins and Themes

  • $12.00 – Long Tail Platinum monthly fee (if you have Long Tail Pro – upgrade to Platinum here)
  • $49.00  – Aweber monthly fee for e-mail list management (first month trial – FREE!)
  • $14.70 – ManageWP monthly fee for WordPress multiple site management program
  • $0 – LeadPages paid annually in March – probably the most powerful tool I pay for and use to grow my online businesses
  • $13.50 – Pro Rank Tracker – previously free rank checker tool – they started charging and I couldn’t live without



  • $119.93 – Facebook Advertising
  • $0- Paypal fees
  • $10.00 – Google Apps for domain email

Totals and Thoughts

Total income $4,289.50 minus total expenses $976.45 equals a net profit of $3,313.05 for July 2015!

Income Expense July 2015

Over $3,300 in net profit for July – Wow!! This gets me really excited because very little of this income is from Amazon FBA sales (less than $200), meaning that almost all of it is derived from stuff that I’ve done with websites. Much of the income is passive too! Meaning that income rolled in as a result of stuff that I have done in the past.

Not trading time for dollars has always been the passive income goal - and this is how you do it!Click To Tweet

I started this site over 3 years ago, motivated by Pat Flynn’s slightly smarter passive income site. Pat makes smaller amounts of money with his niche sites and other internet projects and makes massive amounts of money in affiliate income from his blog by showing others what he does and how he does it. I like to think that I am well on my way to doing the same thing here. I made around $800 from my niche sites in July, and cashed in on over $2,700 in affiliate commissions from this blog during that same month. I realize that the Long Tail Pro sale skewed my numbers a bit for the month – but I’ll take it!

Thank You!

Thank You for taking the time to read through my latest income report and Thank You for contributing  if you have previously purchased something through one of my affiliate links! Many of the links within this income report are indeed affiliate links. I will receive a commission if you choose to purchase after clicking through via any of these links. Thank You if you do!

learn how to get started with your own website or blog

Photo Credits:

Photo of me taken by my son with my Samsung Galaxy Note 4 and edited by me.

Matthew Allen
Matthew Allen
Matthew Allen is a full-time trucker, part-time blogger, and imaginary entrepreneur. He's probably not the only trucker who calls himself a dumbass. But, he is the only known trucker who is blogging about passive income."Might be crazy, but I ain't dumb!" ~ Crazy Cooter (also Matt's CB handle) 
Matthew Allen
Matthew Allen
Matthew Allen is a full-time trucker, part-time blogger, and imaginary entrepreneur. He's probably not the only trucker who calls himself a dumbass. But, he is the only known trucker who is blogging about passive income."Might be crazy, but I ain't dumb!" ~ Crazy Cooter (also Matt's CB handle) 

13 thoughts on “[Dumb] Passive Income Report for July 2015”

  1. Awesome month, Matthew! Those LTP sales are especially impressive. I’ve never had much success with them as an affiliate, though apparently I’m not promoting hard enough 🙂

  2. This is truly impressive. The fact that you made a lot of commission from your audience on here is great and proves that you are time served.

    I’ve been reading through your archives from when you started as I’m in the same position and haven’t done anything yet. It’s time to pull my finger out and crack on as even though I don’t want to think about it, it’s only 20 weeks to Christmas.

    So yeah thanks a lot for the inspiration,

  3. Thanks Mike. I’ve been a big supporter and promoter for LTP for nearly 3 years now. I’ve written a ton about it in the past. Shot several videos. And it doesn’t hurt that I’m ranking on page one of Google for “Long Tail Pro”

  4. Thanks Alexander. Averaging around 1500 visitors per day, across 3 sites, to generate that Adsense revenue. Page views? Maybe 2500 per day or so. Note that the site that is getting the most traffic is one of the very first niche sites I ever built. Before I knew what I was doing. And it doesn’t have very good Adsense metrics – meaning very few relevant advertisers.

    Thanks for updating your list and moving me up a few spots! Not sure if I’ll be able to hold that spot though after August. I’ve got some work to do! I better get to it…

  5. Yeah Tom. What are you waiting for? Pull your finger out! Whatever that means…?! haha You’re welcome for the inspiration. That’s part of why I do what I do. Hold myself accountable and inspire others.

Comments are closed.

Get my updates in your inbox...

The Dumbass Newsletter

100% FREE! You may unsubscribe at any time.

Your email address is safe. I will never spam or share your email with anyone.