Finding a Niche and Starting Keyword Research

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finding a niche - keyword researchThe Niche Site at Night is finally underway! In this public niche site case study, I am sharing every single step and process that I use to create a profitable niche website. Anybody who knows anything at all about niche sites knows that keyword research is absolutely the most important step if you plan to get your traffic from search engines (namely Google). Not only is it the most important – but it is also the very first step.

Keyword research enables you to find what people are actually searching for in Google. With a little bit of experience and knowledge, combined with the use of some powerful tools – you can use this information to determine competition levels for keywords and whether or not you think you will be able to rank for them. You need seed keywords to begin your keyword research. There are many different ways to come up with seed keywords. I’ll show you one method that I’ve been using. This method has helped me find some pretty sweet keywords over the last several months – keywords that will be highly profitable by promoting Amazon products. You can try my method or use one of your own. The possibilities are almost endless when it comes to picking seed keywords to begin your keyword research.

Note: I do all of my keyword research with Long Tail Pro (Platinum version) – and this is the only tool I suggest using for keyword research. There are other tools and even free ways to do keyword research – but I will not be discussing them. Long Tail Pro is the industry standard for keyword research and is by far much better and faster than any other tool.

Niche Site at Night Video

Finding a Niche and Starting Keyword Research

Or you can watch the video directly on YouTube here –

Tools Used in the Video:


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Final Thoughts

Although my niche selection process isn’t quite complete – I think I’m off to a pretty good start. At this point, I am still undecided as to whether or not I will use the niche that I found in the video. Early indications tell me that it might be a great niche – but I’ve still got some digging to do. Plus, I might want to explore a few other niches before I make a final decision.

I’m sure there will be a few questions regarding some of the stuff I shared or something I may have left out. I’m looking forward to answering questions in the comments section below.

10 thoughts on “Finding a Niche and Starting Keyword Research”

  1. Great video Matt! I’m curious, do you also take into consideration your interest/passion in the niche, which can influence your ability to write posts about it, or you just select it no matter what and deal with it later?
    Also, are you planning on outsourcing or doing all the content yourself?

    • Alan – I do not consider my interest or passion at all. I somewhat did, to a point, when I was first starting out with building niche sites. I was writing all of my content then. But now I outsource pretty much ALL of the content for my niche sites. The writer I have been using for over a year now does a fabulous job researching and writing on any niche and for any keyword I give her. With so many possibilities out there – I definitely don’t want to limit myself to only niches that I am familiar with or have an interest in.

  2. Wow Matt – I’m really impressed. I have been messing around with the amazon sites for a while, and whenever I thought of a niche it was something that I was a bit familiar with or something I saw on the street or whatever that triggered an idea in my head to start poking around keywords related to whatever I had thought of. This method that you’re using seems MUCH easier. Once I get the batch of sites that I’m currently working with off the ground and am looking to start more sites, I will surely be purchasing that program and giving that a try with a product in the amazon niche.
    I’m looking forward to the rest of the series, and final niche selection, etc. This looks to be the start of a great resource.

    • Jeff – I certainly stumble into some niches that I never would have thought of on my own. The one in the video for instance – I didn’t even know that product existed! And I barely scratched the surface with that method. I admit though – it doesn’t always happen as quickly as it seemed to in that video. I actually screwed around with that method for about 45 minutes before hitting record – checking out tons of different products. Many of them were good – but not great. I want to find something great for this case study.

  3. Hey Matt,
    I can see you’re right on your way towards building the next successful and popular case study :).

    Of cause, KW research is the very first serious thing when it comes to building niche sites, get it wrong and your failing is inevitable.

    Good luck Matt

    • Thanks Theodore! Success is my main goal with this case study. I’ve always wanted to do one of these – but never really had the credibility before. I felt like now was the time since I’ve been experiencing success with a few of my other niche sites.

  4. Hey Matt,

    Great video, thanks for the share. I really liked the approach with the Azon Analyzer and I’ve never thought that I may use predefined filters to find the products I’m interested with. Also you showed good tactics on using LTP. May I drop you an email, I have some questions and I would like to talk in private with you?

    Cheers 🙂

    • Thanks for the feedback Velin. Glad you could benefit from learning a few of the tactics that I use.

      Sure – feel free to contact me via my contact page. Better yet, if your questions are general enough – ask them here in the comments so that other readers can benefit too.

      • Well, I have some questions which I will ask in private. However, one of the general questions that is bugging me is related to the KC scores, if I’m not using the LTP Platinum version is there a way to calculate that score and how you find that the niche is good if you can not see the score?

        Later today I’ll drop you an email.


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