How to Find Profitable Keywords for Amazon Affiliate Sites

Amazon Affiliate Sites
No – you can’t buy kids on Amazon!

Amazon affiliate sites seem to be all the rage lately. It seems like everybody is building them. The popularity of Amazon product-based niche sites seemed to make itself apparent when Spencer Haws published his first public niche site project on his popular blog – Niche Pursuits. Ever since he shared his success with that public project – I’ve been seeing Amazon affiliate niche websites everywhere! The popularity of Amazon sites was proven even more to me recently when I launched my own keyword research service. Just during the beta test period, 60% of my customers wanted me to find keywords for them to build Amazon sites around. As a result, I’ve been doing a LOT of keyword research around topics that relate to products that are being sold on Amazon. In case you didn’t know – Amazon sells almost literally everything imaginable! In other words, there are limitless products being sold every day on Amazon and even more keywords that can lead to those products. Amazon is willing to pay out healthy commissions to their affiliates – which makes creating Amazon affiliate sites more and more attractive. Once you see how easy it is to find low competition keywords that lead to profitable Amazon niches – you’ll likely want to jump on the bandwagon too!

Using Data Provided to Find Seed Keywords

The first step when doing keyword research is to enter a seed keyword. Seed keywords can be literally anything. Some people like to just randomly brainstorm for seed keywords. Others will search the web to get ideas. I like to use data provided by Amazon to come up with seed keyword ideas.

Using Lists Generated by Amazon to Find Keywords

One strategy I’ve found very effective is to generate a list of products that come up under “Best Sellers” for certain categories and sub-categories within Amazon. From this list of products I look for ones that have at least 10 reviews (more is better) and have an average rating of at least 4 stars. I also look for products that sell for a decent price. I wouldn’t want to waste my time building out a site for a cheap product that would only pay me pennies in commission for each sale.

After finding a profitable product, I head over to Long Tail Pro and enter in whatever that product is as a seed keyword. I filter the results so that I see only keywords with at least 1,000 searches. From these results, I analyze the competition for only the keywords that look relevant to me. (This step is really quick and easy if you have the Platinum upgrade for Long Tail Pro.) For example, I might analyze the competition for keywords like:

  • best [product name]
  • top rated [product name]
  • [product name] reviews
  • cheap [product name]

All of these keywords are phrases that people type into Google when they are looking to buy something. These are the people we want to attract to our Amazon affiliate sites so that they end up on Amazon via one of our affiliate links!

Using Amazon’s Auto-fill Feature to Find Keywords

Another way to use data provided by Amazon is to hi-jack the auto-fill feature they have implemented in their search bar. Go ahead and try this. Head over to Amazon and type in a keyword like – karaoke machine. Hit space and then type the letter “a” and see what comes up in the auto-fill. Hit backspace and then try it again with the letter “b.” You could do this for the entire alphabet and get a ton of keyword ideas. You might be able to use something you find this way as a main keyword – or you could use some of these as seed keywords. The possibilities are endless!

How to Generate All of This Amazon Info the Easy Way

I’m sure there is a manual way to get all of this information for free. I admit – I’m too lazy to find out. I recently purchased a suite of tools that pulls all of this information in from Amazon and displays it in a nice workable and sortable format. I mean seriously – you would have to be crazy to actually go through the entire alphabet looking for auto-fill suggestions to come up with keyword ideas! I would never attempt that – but I found a piece of software that does it for you within seconds! Here is a link to the sales page for AmaSuite (affiliate link) – which includes the product that does this, along with a few other very useful products.

AmaSuite - Exclusive Discount

I purchased this suite of products just a few weeks ago and have been using it in conjunction with Long Tail Pro (Platinum) and have been coming up with some killer keyword research results! I recorded the following video to show you exactly what I mean. It took me maybe 10 minutes to find an awesome keyword using this strategy. A keyword that gets 2,400 monthly searches, is low in competition and has a bunch of relevant products for sale on Amazon that sell for a decent price. Check it out in the screenshot below and then watch the video to see exactly how I found it.

profitable keyword for amazon site

Video: Finding Profitable Keywords for Amazon Affiliate Sites

Warning: Valuable secrets revealed within this video!!

Or you can watch the video directly on YouTube here:

Tools Used in the Video:

AmaSuite - Exclusive Discount

Get Long Tail Pro

[Bonus] FREE Guide on Producing Content for Amazon Niche Sites

The main purpose of this post is to show you how I find profitable niches and keywords for Amazon niche sites. Specifically, how I use a few of my favorite tools to make this task really fast and easy. I think I’ve provided you with enough information in this post, especially if you’ve taken the time to watch the video and/or look at my previous post.

So – if you do decide to buy AmaSuite through one of my affiliate links, I’ve included a special bonus. I created an 1,800-word guide on exactly how to produce content specifically for Amazon niche sites. After you buy – JVZoo will automatically send you that downloadable and printable PDF.

Included in the FREE Guide – very detailed information on the following bullet points

  • Keywords and KC Scores from Long Tail Pro
    • Understanding the KC Score
  • How to Use Keywords for Website SEO
    • Where to Use Keywords for Proper On-page SEO
    • Content Creation for Your Keywords
  • Inserting Amazon Affiliate Links
  • Finding Amazon Products to Promote
  • More Recommendations for Your Site

Not Going to Buy AmaSuite Today?

That’s fine. You don’t have to buy to get this FREE guide. Just click the button below and enter your email address and I’ll send it right over.

FREE Guide – Producing Content for Amazon Niche Sites


Image: “an amazon boy…” from Flickr by yoshiyasu nishikawa