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Amazon niche sites. Everybody wants to build them. Everybody wants to have them. Why in the world are Amazon niche sites so popular? You hardly hear anybody ever talk about building Adsense niche sites anymore. Heck – when I started building niche sites, Adsense sites were THE thing. Very few people were talking about building Amazon sites. But now it’s the other way around. And it’s been that way for most of the last 2 years.
I think part of the reason for the popularity of Amazon niche sites is due to the plethora of successful case studies that people have shared throughout the community of internet marketing bloggers. People are more protective with their Adsense sites and less likely to share for fear of getting their Adsense account shut down by Google. But it’s totally acceptable, and even advantageous, to share a site with your Amazon links plastered all over it. It’s a good way to get more backlinks and even possibly generate more commissions. For example…
If I were to share one of my Amazon sites here on this blog – I would get that backlink. My readers here would see it and might link to it from their own blogs to point out as an example. And they might even end up on Amazon through one of my affiliate links on that site and if they were to buy something (anything), I would get a commission. But this isn’t what this blog post is about…
The point is – Amazon sites have been popular partly because people are more willing and more likely to share them. But that’s not all.
Amazon Sites are The Easiest Way to Get Started
Dom Wells recently wrote a really in-depth post on his blog, Human Proof Designs, about why you should start with Amazon sites. He covers all the pros and cons in detail. I think Dom said it best when he stated…I think the main reason that most people start with Amazon sites, is because they're the easiest way to get started. And that's really all that matters. ~Dom WellsClick To Tweet
Amazon sites are really straight-forward. You pick a product (or a group of products) and you build an entire site that highlights, promotes and sells those specific products. And since you can buy just about anything imaginable on Amazon right now, the possibilities for niches that you could build a site around are almost never-ending.
Finding Profitable Amazon Niches
First off – I’m going to be totally honest with you. My motivation for writing this post stems from a product launch that happens to be going live the same day that this post is going live. You may have heard of the AmaSuite bundle of software programs. I’ve been using AmaSuite for well over a year and it’s made a huge difference in how I approach the research phase for building Amazon niche sites. Well – that was version 3 that I was using previously and now version 4 is out.AmaSuite version 5 has been released and it's bigger and badder and better than ever!Click To Tweet
Don’t worry. I’m not just here to sell, sell, sell. I’m going to show you exactly how to use these tools to find awesome Amazon niches and tons and tons of keywords.
“How to Find Profitable Keywords…” post
Over a year ago – not long after I purchased AmaSuite myself – I wrote an in-depth post about how to find profitable niches and keywords for Amazon affiliate sites. In that post, I kind of explained the manual way (go to Amazon.com – look at Best Sellers…) and then I showed how easy it is to do this type of research with the AmaSuite tools. Tons of people bought AmaSuite through my affiliate links on that post as a result. I tell you this just to highlight the fact that there is some really good and valuable information within that post. Again, here is the link if you want to check it out
I’m not going to rewrite all of that information here. But I will highlight some of the bullet points from that post
- Using data provided to find seed keywords
- Using lists generated by Amazon to find keywords
- Using Amazon’s auto-fill feature to find keywords
- Using AmaSuite in conjunction with Long Tail Pro (very powerful strategy that I haven’t seen anybody else talk about)
Even now, well over a year after I wrote that post – it continues to get good traffic and is still one of the most popular posts on this blog.
Brand New Video – New Niche Revealed
While preparing to write this post, I was playing around with my AmaSuite software last week. It had been awhile since I’ve looked for a brand new niche for an Amazon site. I ended up finding a great niche and tons of low competition keywords to go with it. It took me less than 30 minutes to find the niche and come up with a whole set of keywords that would be great to start a site with. I recapped that research and showed exactly how I conducted it in this quick 10 minute video…
Note: This video was created using older software versions of AmaSuite and Long Tail Pro. Today (2017 and beyond) there are newer and better versions of each tool available. The information provided in the video is essentially the same and can be applied with the newer versions of AmaSuite and Long Tail Pro.
Tools Used in the Video:
- AmaSuite – 4 ridiculously valuable software products for one low price
- Long Tail Pro (Platinum) – the best keyword research tool on the market
New and Old Keyword Strategy Explained
Most niche site builders tend to look for a main keyword to build a site around. Something that has at least 1,000 monthly searches. Sometimes you can find a couple of highly related main keywords that have higher search volumes and build a site around both of them. I too used this strategy for the longest time. But I don’t think it is totally relevant anymore.
There’s really no reason to try to rank a site for one keyword. Most of your search traffic will come from long tail keywords anyway – so why not just target those to start out with. Forget about having one main keyword. Just pick a topic and find lots and lots of related keywords that have lower search volumes and that will be much easier to rank for. Produce articles targeting those keywords and then sit back and watch the organic traffic flow to your site.
I’ve been using this strategy lately and it is working wonderfully. Even on my older niche sites where I originally targeted one main keyword. I did deeper keyword research and now produce lots of articles based on lower search volume keywords. I’m talking search volumes below 200 per month and sometimes I’ll even write articles for keywords with less than 100 searches!
[Bonus] FREE Guide on Producing Content for Amazon Niche Sites
The main purpose of this post is to show you how I find profitable niches and keywords for Amazon niche sites. Specifically, how I use a few of my favorite tools to make this task really fast and easy. I think I’ve provided you with enough information in this post, especially if you’ve taken the time to watch the video and/or look at my previous post.
I created an 1,800-word guide on exactly how to produce content specifically for Amazon niche sites. Just click the button below and enter your email address and I will automatically send you that downloadable and printable PDF.
Included in the FREE Guide – very detailed information on the following bullet points
- Keywords and KC Scores from Long Tail Pro
- Understanding the KC Score
- How to Use Keywords for Website SEO
- Where to Use Keywords for Proper On-page SEO
- Content Creation for Your Keywords
- Inserting Amazon Affiliate Links
- Finding Amazon Products to Promote
- More Recommendations for Your Site
Any questions? I’ll be happy to try to answer in the comments section below.
Matthew Allen is a full-time trucker, part-time blogger, and imaginary entrepreneur. He is the only known trucker who is blogging about creating passive income online. He is also the co-founder and co-creator of the most popular WordPress plugin for Amazon affiliates – AmaLinks Pro.