Building a Niche Site at Night – Introduction


Niche Site at NightNiche sites. I’m obsessed with them. I’ve tried several different tactics over the last couple of years to try to grow my passive income streams – but I keep coming back to niche sites. In fact, most of my time lately has been spent building out several different niche sites. I’ve had plenty of failures along the way, and more recently have been experiencing some success. Although I’ve kept up with my monthly income reports here on Dumb Passive Income – I haven’t exactly been posting much else over the last several months. It’s a shame that I haven’t had the time. Keep reading to see how that’s about to change…

Blogging about what I am doing to create passive income online is one of my favorite things to do with my limited computer time. If you’ve been following my blog for awhile, you know that I like to wake up at 5am every morning to work on my computer. I’ve even been known to get up at 4am once in awhile! I do this so that I can work distraction-free for a couple of hours. Not much gets done after my 3 young kids and my wife wake up. Plus, this is still just a side hustle gig for me. I still work a full-time day job driving a semi truck. And when I get home from work each night, that’s family time. I never let my internet business stuff get in the way of family time.

So where am I going with all of this…?

What is this, “Building a Niche Site at Night,” when you don’t work on your computer at night?

Long Story – Short

My father-in-law had to get a bone marrow transplant. Pretty big deal – and it had to take place at one of the top hospitals in the nation at The University of Michigan. Everything went well and he is on track to make a full recovery… but. He has to stay in the vicinity of the hospital for a minimum of 100 days and he has to have a full-time caregiver with him at all times. My wife is going to be that full-time caregiver for at least the rest of the summer. This means she had to move to Ann Arbor, MI – where they are renting a furnished apartment – and she took our kids too. I get to stay home and work and hold down the fort. So without my family to spend time with each night – what could I possibly do?

Niche Site at Night

Of course – I’ll build a niche site! But not only will I build it for myself – I’m doing this one for you. I’ll be able to catch up with getting some content published here on the blog, and that content will be for your benefit and for mine as well. It will be in the form of a niche site case study.

I know, I know – not yet another case study by some blogger who thinks he knows what he’s doing. Heck – I’ve even started a couple of these in the past (when I didn’t know what I was doing), and I never finished them. But this one’s going to be different. This time I actually have a couple of successful niche sites, that are earning money, under my belt. There’s no reason I can’t build another one and simply let you watch over my shoulder.

I want to create the best and most detailed niche site case study yet. I plan to do this by utilizing video. Lots of video. I’ll be writing some stuff on the blog too, but much of what I teach will be in the form of video. There’s really no better way to learn – plus I’ll be able to produce more and better content faster this way. It takes a lot of time to type stuff out and share screenshots!

What About Other Niche Site Case Studies

Believe me – I know that there are other great niche site case studies out there. So why am I doing another one?

Pat Flynn’s first Niche Site Duel on was pretty awesome – for it’s time. There’s still some great stuff in there, but much of it has become irrelevant over the years. As for his latest case study, NSD 2.0 – well, I don’t think he’s exactly kept the attention of most of us in the niche site world who were looking for a relevant case study and something we could follow along with like his first Niche Site Duel. Pat Flynn is the man – and I’m sure that he’ll have amazing success with his food truck site (eventually). But I think he really dropped the ball as far as keeping the attention of those of us who are constantly on the lookout for what is and isn’t working in the world of niche sites.

Spencer Haws did two case studies last year on – and I have to give him credit. If it weren’t for those two case studies, I probably wouldn’t even be where I’m at today as far as figuring out how to create profitable niche sites. The first case study (his survival knife site) was good, but I felt he could have gone into a lot more detail on many aspects. His second case study, where he taught Perrin everything he knows – that one was the game changer. Perrin was asking Spencer questions pretty much from a newbie perspective. Questions that all of us had – and he and Spencer walked right through everything and caught much of it on video. A great, great case study indeed. But, even with all the detail they provided, I still felt there could have been more.

I’ve followed along with all of these intently – and now I am going to create my own niche site case study. Everything that is irrelevant in those, I will point out or leave out. Everything that I thought was missing, I will include in mine. I plan to share everything. No secrets. No holding back. I’ll walk you through every last little step. To the best of my ability – I’ll show you exactly what I am doing today (mid summer 2014) to build successful and profitable niche sites.

Welcome to my case study – Niche Site at Night.

I can hardly wait to get started. I’ve already got tons of ideas for tutorials, based mostly on questions I get in the comments and via email from you, the readers of Dumb Passive Income. Until now, I haven’t had the time to answer those questions in as much detail as I would like. That’s all about to change…

So – only one thing I need from you. I plan to cover everything anyway, but I would love it if you would answer this question. What would you like most to learn about when it comes to creating niche sites or what do you struggle with the most?

Image in logo from Flickr by Aram Kudurshian