[Dumb] Passive Income Report for June 2014

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Passive Income Report - June 2014Welcome to my [Dumb] Passive Income Report! This blog is all about what I am doing to create several different passive income streams. This monthly income report details my results. I work very hard and dedicate many hours each week to working on my different online endeavors in an attempt to create passive income. So why do I consider it passive income then? Because I am not trading specified amounts of time for a predetermined amount of money like I do at my day job. Most of the income you will see in this report results from work I have done in the past.

Why am I sharing my income publicly? Hopefully to gain credibility with you (the readers) and to maintain a certain degree of accountability for myself. I could blog all day long about what I am doing to create passive income online, including some of my unique strategies. But why would anybody trust me and believe that what I am doing works if I don’t prove it by sharing my results? This is what I mean by gaining credibility and this is one of the main purposes for sharing my income. I also share my failures on the blog, which holds me accountable. Knowing that I will be publishing a monthly income report will keep me motivated to keep pushing forward and plugging away on the things I need to do to create future passive income.

Happenings in June

Niche Sites – Adsense

Not much to report on as far as Adsense earnings for June. As expected, my site that produces most of my Adsense income is experiencing lower traffic volumes during the summer. I’m pleased that it is holding steady though and averaging about $20 per day. Total Adsense revenue of $682 for the month of June has me very optimistic and excited for this fall when I expect traffic to increase on my main Adsense site. $1300 was my record month back in April and I fully expect to blow that record out of the water given the work and added content that I am putting into the site.

Niche Sites – Amazon

Amazon earnings June 2014All of the sites I’ve built since the recent success of my Adsense site have been Amazon sites. The one I started in December of 2013 started ranking towards the end of April. Rankings, traffic and sales have been steadily increasing throughout May and June. I had my best month ever for Amazon sales and revenue in June, with 130 sales and just under $150! Sweet!!

All of my Amazon income for June came from the one site that was started in December. That site promotes lower priced products and average sales are usually around $20. This is not ideal, but is part of my grand master plan. Payout rates on Amazon increase as you sell more products. 111 sales gets you to the 7% threshold. I believe I can do this every single month with this site, which will default my payouts for sales on my new sites (built around higher priced products) to that higher rate. Plus there is still a ton of potential with this first Amazon site, which is currently ranking only in positions 6 and 7 for two of the main keywords.

I’m expecting and hoping that my newer Amazon sites will start ranking well in mid to late fall of this year – just in time for the holiday shopping season. If all goes as planned, I should be making a killing with Amazon right around the same time that my Adsense earnings start to pick back up.

Keyword Research Packages

My keyword research packages continue to sell out very quickly. I’m only able to get about 10 of these (or so) up for sale each month. You’ll almost never see any available when you look at my sales page. This is because there are over 175 people on my notify list (and growing every day). As soon as I list packages for sale, I email that list and somebody usually purchases the package within a few hours. If you want to get on that notify list, and also see the exact report that I send to buyers, simply click here and enter your email address-.

Reinvesting Profits

As you’ll see in my numbers below, I continue to spend seemingly ridiculous amounts of money. Still buying links from various services – but spending more time and money building out my own PBN. In the long run, I think I am better off owning my PBN sites rather than buying them from services that are open to the public. I am no expert at all when it comes to finding good expired domains – but I am slowly learning by educating myself and experimenting.

I also opened up a new hosting account at Bluehost to put some of my new sites on. My shared hosting account at Hostgator, which was the fist hosting account I’ve ever purchased, was resulting in extremely high page load times. This is bad for user experience and SEO – plus I’ve shared some of my sites that are on that hosting account which makes it easy for others to reverse engineer and find my other sites. So I wanted a new hosting account to put some important sites on and sites that I plan to keep top secret (entirely just to avoid negative SEO). I’ve heard plenty of good about Bluehost, and they’re cheap – so I gave them a shot. I’m very impressed so far!

Income and Expenses – June 2014

Passive Income

Affiliate Income from Dumb Passive Income

Other Passive Income from Niche Sites, etc…

  • $682.00 – Google Adsense (ad click revenue from niche sites)
  • $21.75 – Yahoo! Voices for articles I wrote a long time ago
  • $149.43 – Amazon Associates for sales on Amazon.com (explained in detail here)

Non-Passive Income

Services by Matthew Allen


Hosting and Domains

Tools, Plugins and Themes


  • $427 – to my private writer for article writing for niche sites
  • $313.78 – to oDesk for virtual assistant(s)
  • $584 – to a virtual contractor who is helping me create packages for my keyword research service
  • $0 – to The HOTH for a link building package (planning to use again)
  • $0 – to Link Viking for a link building package (not an affiliate link – mention Dumb Passive Income as your referral source at checkout)
  • $250 – to LightningRank for a monthly link building package (upgraded to 5 posts package while I could still get beta test pricing)


  • $46.38 – Paypal fees
  • $2.09 – Google Apps for domain email
  • $77.00 – miscellaneous expense

Totals and Thoughts

Total income $2602.85 minus total expenses $1863.35 equals a net profit of $739.50 for June 2014! Income Expense June 2014

Looking at my bar graph, it seems like my income has hit a plateau. It has not! Just a slight dip. I’ve got too much going on and I’ve been working too hard behind the scenes. When it all comes together later this fall, you’ll see what I mean. The slight dip in total income doesn’t have me concerned at all.

My seemingly out of control expenses do have me slightly concerned though. I am conscious and aware of my high expenses and am being very careful to stay mindful of them as I move forward. If you would have told me a year ago that my monthly expenses would be just shy of $2k – I would have thought you were crazy! But here I am and such is life – the life of an internet entrepreneur. I wouldn’t have it any other way. 🙂 Good thing this whole deal is still just a side hustle for me.

Thank You! Thank You for taking the time to read through my latest income report and Thank You for contributing  if you have previously purchased something through one of my affiliate links! If you wish to support this site, but don’t have a need for any of my affiliate products, you could simply do your regular Amazon shopping through any of the links on this site that lead to Amazon.com. You won’t pay any extra and I will receive a small commission. Thanks so much if you do so! Many of the links within this income report are indeed affiliate links. I will receive a commission if you choose to purchase after clicking through via any of these links. Thank You if you do! To your success and mine – may we all be profitable online. Good Day! Remember that there are several dumb ways to create passive income online, but only one site that is blogging about it! Dumb Passive Income… dot com. -Matt

Photo Credits:

Bunshee via Flickr

31 thoughts on “[Dumb] Passive Income Report for June 2014”

  1. Matthew the fact that your expenses are relatively high at present suggests you are treating this as a business and you will reap the rewards later down the road, I wouldn’t worry about them too much while you still have a full time income from your trucking job paying the bills. In America with a fulltime income I did the same as you, reinvesting pretty much everything and more and my business grew, then I left America and did not reinvest and my business started to diminish. Keep up the good work your reports are truly motivating 🙂

    • Thanks Neale. Your initial comment on this income report is already making me feel better about my expenses. I still need to be mindful though of which expenses are truly necessary to keep moving the business forward.

      Funny thing is – it’s still not even a goal of mine to build this thing up in order to quit my day job. I enjoy my day job and just think that it’s very cool that I’m able to produce this kind of income on the side. Maybe I’ll get to the point where I’ll want to quit my day job someday, but that’s not my goal or intent at this point.

  2. Hi Matthew, I think the same as Neale said. You still have your income from your day job, so don’t worry for internet’s income. You just put it back and reinvest into your business. Coz I’m done the same way. Well, see you next post. 🙂

    • I agree Raweewan. And speaking of that “next post,” I’m really going to try to start producing more content for this blog. I’ve been slacking off for the past couple of months here.

  3. Hey Matt — with your 5 Lightning Rank posts, how are you splitting those up?

    Are you pointing all 5 posts to 1 single niche site? Or 1 post each for 5 different sites, etc.?

  4. Hey Matthew,

    Great job on growing Amazon website. I have a site selling products within $20 – $30 range and receiving over 3000 monthly visits, but the earning is close to nothing. I am wondering what traffic amount you are receiving to the site and what WordPress Theme are you using to convert the traffic.



    • Sibo – I had 5038 visitors last month to the Amazon site that made $150. It is currently getting around 200 visitors per day and growing as my rankings continue to increase.

      That site is actually on the exact same theme as Dumb Passive Income (different color combos) – eleven40 Pro theme on Genesis framework. I’m using product pop-up windows that open when user hovers over links (EasyAzon feature) and they seem to be working quite well.

      • Hey Matthew,

        Thank you very much for sharing the insight. It’s good to know that you are using the pop-up window. I am using EasyAzon at the moment, but since Spencer once suggested to turn the option off, I never I had it on. Maybe I should give it a try and see how it goes.

        Congrats on your recent success!



      • Actually one more question for you, Matthew. Did you figure out what kinds of affiliate links got opened the most. Do you use contextual links and comparison table links on your site?

        • Sibo – I don’t exactly track which types of links get opened the most, except for what I see on my CrazyEgg heatmap for my homepage. I don’t even have a comparison table on this particular site. There are so many different types of products for the niche. Most of the articles are informational in nature and then highlight 4 or 5 products for that type – and each of those are just text links with the hover pop-up windows. I have 16 actual product review articles on the site and those include clickable images of the products as well – but by far most of my traffic goes to the informational pages. Very little traffic on my products reviews.

  5. Great stuff Matt and very inspiring! I was wondering how do you report taxes? Do you have a CPA or do it yourself? If you do it yourself, what type of forms do you use and how often do you report — quarterly, yearly, etc?

    Thanks again and keep up the good work! =)

    Keep inspiring

  6. Great blog! I love how you set it up and how informational it is. Gives me hope to keep plugging along.

  7. Hey Matt,

    Great month again? How has been your experience with Lightning Rank as of late? (i see in the sales letter that you’ve given a testimonial) Any latest results that you can share?

    • Aman – I’ve seen a move in my rankings each time new Lightning Rank links have been posted. It usually takes a few days after the links go live, but they are definitely making a difference. How much of a difference depends on which site and the different competition levels of each target keyword phrase.

  8. looking good this month matt, but I think you’re right to start getting concerned about your expenses. Since you had a few major purchases I wouldn’t worry too much about it, but for sure keep an eye on it over the coming months and see if you can get it as low as possible.
    Great work just the same – netted around 800!

    • Yeah Jeff – a year ago I wasn’t even bringing in $800. Now I’m netting that much in a down month after insane expenses. No complaints here. I can always improve though.

  9. Nice work, Mike and I share your low price item philosophy as well, we are not near you in earnings yet but we are slowly breaking into the top 30 for our main kw……..I have been building a PBN with Jon Haver and using the Hoth plus blog commenting……I need to learn to use Social Adr better. Keep pounding!

  10. Hey Matt… My first time to your site and I love it. I too suffer from ever increasing expenses but it’s just investing in expansion (well that’s what I tell myself). I was making my living with FB ads but moved over to SEO because it’s ‘free’ 🙂 For something that’s free it really eats budget but I guess it’s a marathon not a sprint. I’m considering starting an Adsense niche site, if you don’t mind me asking… around how much traffic does it take to start earning what you’re getting now? Looking forward to your July report!

    • Hey John – glad you found my site! Adsense sites usually take quite a bit of traffic to earn decent money. Click through rates generally aren’t awesome. To earn $682 in June I had just over 8,000 visits. Click through rates and CPC vary greatly for different keywords and site layouts though – so take this for what it’s worth. I’m fully expecting traffic for that site to explode this fall and hopefully get the earnings back to over $1k/month.

  11. Great income report! I am also trying to build a decent online income. My costs basically take all my incoming at the moment as I try out new ideas and work on expanding my “empire” (lol) – although setting up a PBN and hopefully two money sites in one month will do that. I am also someone who is quite short on time thanks to little kids, and I consider it a worthwhile investment. Looking at the big picture, I don’t see why it is a bad thing as long as it is well considered. I know if I didn’t take short cuts, I would never get anywhere with the limited time I have to spend. It sounds like all the money spent is getting you closer to your goal.

    • Thanks Sharon. I know the money I’m spending is leading to eventual passive income. It just seemed to get a little out of hand last month – so I felt it was worth talking about in this income report. It certainly made me more aware and is causing me to think twice before spending money this month.

    • Private Blog Network – a network of sites owned privately that are used solely for linking to ‘money sites’ in order to boost rankings in the search engines.

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