[Dumb] Passive Income Report for April 2014

Hey! By the way… This blog earns money via affiliate marketing – meaning that I earn commissions when you purchase a product or service after clicking a link on this site. As an Amazon Associate, I earn from qualifying purchases. Thank YOU in advance – I really appreciate it.

Welcome to my [Dumb] Passive Income Report! This blog is all about what I am doing to create several different passive income streams. This monthly income report details my results. I work very hard and dedicate many hours each week to working on my different online endeavors in an attempt to create passive income. So why do I consider it passive income then? Because I am not trading specified amounts of time for a predetermined amount of money like I do at my day job. Most of the income you will see in this report results from work I have done in the past.

Why am I sharing my income publicly? Hopefully to gain credibility with you (the readers) and to maintain a certain degree of accountability for myself. I could blog all day long about what I am doing to create passive income online, including some of my unique strategies. But why would anybody trust me and believe that what I am doing works if I don’t prove it by sharing my results? This is what I mean by gaining credibility and this is one of the main purposes for sharing my income. I also share my failures on the blog, which holds me accountable. Knowing that I will be publishing a monthly income report will keep me motivated to keep pushing forward and plugging away on the things I need to do to create future passive income.

Happenings in April

Niche Sites

The growth of my killer Adsense niche site continues to amaze me. My total Adsense earnings in April was over $1300, with about 96% of that coming from the one site! I somewhat recently wrote about my content strategy that led to these awesome Adsense earnings. During the month of April, I put my plan to add even more content into action. The niche happens to have differences for each of the 50 states in the U.S., so I’m having my writer produce 50 separate articles for each and every single state.

One thing started happening towards the end of April that has me even more excited than I am about the phenomenal success I’m having with Adsense. My latest Amazon niche site is starting to see daily sales!! This is awesome because it means that what I am doing is actually working. The site is starting to rank for some keywords, due in large part to the powerful PBN links I am buying from Lightning Rank. At only about 50 visitors per day, I am making a couple of Amazon affiliate sales almost every day now. I’m not getting rich from it yet, but it is so much fun to log in to my Amazon Affilliates account and look at the items that people are buying. I can’t wait to see how much money this site makes once I start to rank highly for my main keywords and once I start to bring in much more long tail traffic.

Keyword Research Packages

Sales have remained steady for my done-for-you Keyword Research Packages. They actually dropped off just a little bit in April. This is the non-passive portion of my internet business and these sales figures are limited to the number of packages that I am able to get posted up for sale. My keyword research guy is doing a great job at providing me with some awesome sets of keywords. I still struggle to find the time to do what I need to do on my end to get them posted up for sale.

The good news is that the demand for these things is still there. You’ll rarely see any available packages on my sales page because they almost always sell very quickly. I have an email list of over 100 people (and growing every day) who wish to be notified as soon as I post new packages up for sale. It is not uncommon for new packages to sell less than an hour after I post them. CLICK HERE to sign up for that list if you’re interested.

Reinvesting Profits

As mentioned last month, I’ve been using the proceeds from my keyword research sales to test different link building services. I’m getting some really good results too! Listed below are the 3 services that I’ve tried and will use again.

The HOTH is an easy and completely done-for-you service that builds links similar to what you could build yourself on Web 2.0 properties – except that they use a layered system that adds a bunch of extra juice to those links. I plan to use this service again as a base layer of links on future brand new sites.

Link Viking gives you access to some VERY powerful domains, if you are willing to pay the price. I’ve only used them the one time, and the link I bought for nearly $200 shot my post (for my targeted keyword) up in the rankings significantly.

Lightning Rank is my favorite of the services I’ve tried so far. I’m seeing really good results and I believe I am getting the most value for what I pay. I was able to sneak in while beta testing prices were still in effect, and I upgraded my subscription to the 5 posts per month package. I love the subscription aspect of it, because this forces me to build links every single month that I might not otherwise spend the time or money to do.

Hiring Virtual Assistants

The other way that I am re-investing some of my income is in hiring virtual assistants to help me grow my business. Much of the month of April was spent finding and training a couple of VA’s. And believe me, this is a learning process for me as well. I’ve made plenty of mistakes throughout the process. But I now have two VA’s who can competently do a number of tasks for me that will free up a bunch of my time. Most notably – editing, formatting and publishing content on my niche sites as well as my PBN sites. I was getting way behind in posting the content that my writer had already provided for me. Now I can simply hand that work off to my assistants.

I can hardly believe it myself, that I made it to this point in my internet business. I’m actually hiring overseas VA’s – just like the big guys do. The whole thing seems crazy to me, but I am really enjoying the journey and the entire learning process. Again, Chris Ducker’s book Virtual Freedom is helping me immensely. It is pretty much a bible and a step-by-step guide when it comes to hiring virtual assistants or virtual staff.

And now – let’s take a look at my numbers for April, shall we?

Income and Expenses – April 2014

Passive Income

Affiliate Income from Dumb Passive Income

Other Passive Income from Niche Sites, etc…

  • $1330.43 – Google Adsense (ad click revenue from niche sites)
  • $3.24 – Yahoo! Voices for articles I wrote a long time ago
  • $6.05 – Amazon Associates for sales on Amazon.com (explained in detail here)

Non-Passive Income

Services by Matthew Allen


Hosting and Domains

Tools, Plugins and Themes


  • $161 – to my private writer for article writing for niche sites
  • $105.49 – to oDesk for virtual assistant(s)
  • $513 – to a virtual contractor who is helping me find keywords for my keyword research service
  • $0 – to The HOTH for a link building package (planning to use again)
  • $0 – to Link Viking for a link building package (not an affiliate link – mention Dumb Passive Income as your referral source at checkout)
  • $250 – to LightningRank for a monthly link building package (upgraded to 5 posts package while I could still get beta test pricing)


  • $32.13 – Paypal fees

Totals and Thoughts

Total income $2656.96 minus total expenses $1155.47 equals a net profit of $1501.49 for April 2014!

My Income and Expenses April 2014

I’m still loving the trajectory I’m seeing on my income chart. I don’t even care about the “net income” as much as I do the “total income” figures – which is why I display the graph the way that I do. Because passive income is my overall goal, I know that my expenses are mostly leading to more future total income. My expenses will continue to rise as I spend money to build out more niche sites. But I fully expect that my total income will greatly outpace my rise in expenses – which in turn will lead to higher net income figures.

Thank You! Thank You for taking the time to read through my latest income report and Thank You for contributing  if you have previously purchased something through one of my affiliate links! If you wish to support this site, but don’t have a need for any of my affiliate products, you could simply do your regular Amazon shopping through any of the links on this site that lead to Amazon.com. You won’t pay any extra and I will receive a small commission. Thanks so much if you do so!

Many of the links within this income report are indeed affiliate links. I will receive a commission if you choose to purchase after clicking through via any of these links. Thank You if you do! To your success and mine – may we all be profitable online. Good Day!

Remember that there are several dumb ways to create passive income online, but only one site that is blogging about it! Dumb Passive Income… dot com.


Photo Credits:

JD Hancock via Flickr

41 thoughts on “[Dumb] Passive Income Report for April 2014”

  1. Hey Matt, Hiring VAs is a great investment especially when you’re looking to get the most out of your time. And, 1300 month from adsense, huh, freakin awesome! I’ve been starting to really work on building my niche sites again now that I’ve got a bit of extra bandwidth. I’m making it a goal to grow the niche site part of my business into a good 5 figure per month income maker within the next year. It’s a big goal, but with the way that I have things lined up, I can really see this as becoming a reality.

    • Yeah Josh – the 1300 from Adsense is sweet. I’m hoping to grow that even more. But I’m having more fun right now watching Amazon sales come in on one of my newer sites. Pretty excited to finally start seeing something happen with Amazon.

      I also would like to see my niche site income hit 5 figures per month within a year or so. It might be a stretch for me – but totally realistic for you since you’re at it full time now.

  2. Congrats on the income this month Matt! That Adsense site is doing really well! What kind of traffic stats does that site see every month? Thanks for mentioning Lightning Rank as well, glad our service is helping you!

    • Usually 450 to 500 visitors per day on my killer Adsense site John. It gets really good CTR’s and decent CPC too. The site was doing good before I threw a few Lightning Rank links at it. Since then it’s been doing freaking awesome! Money well spent for sure.

  3. Matt! I am so damn proud of you! You are totally rocking this and I’m excited to watch you experience so much growth.

  4. Congrats on the great month matt. Really enjoying seeing your progress – it’s giving me hope that i’ll get there soon. A question about the VA’s: Have you hired 2 VA’s to each do specific tasks, such as one VA that posts all your content that is written, and another that does social media or something like that, or do you have more of a “jack of all trades” style VA?

    Looking forward to seeing what you have to say here. I’ve tried to do a bit with VAs, but havent had much luck. The Best that I’ve gotten out of others is hiring writers. Writing is so time consuming, so I’ve been hiring that out for ~3.50-4.50/article and have had good luck with that. It’s allowed me to get a lot of new content up lately.

    • Kind of hard to answer your question about VA’s Jeff. I originally hired them both for the same thing. Mostly editing, formatting and publishing content – plus some basic web research tasks. As I work with each of them, I’m learning their strengths and weaknesses and planning future work for them accordingly.

  5. Nice income progress, Matt!
    Could you share with use how you trained your VA to edit, format and publish posts?

  6. congrats Matt!

    Got myself a personally signed copy of Virtual Freedom a few weeks back when i met Chris in London. Need to get reading this as I’m definitely going to need some writers pretty soon. Are you paying your writer per article or per 100 words (or something along those lines?)

    • Yes Tom. I am paying her per article but based on the number of words. Most of my articles I require 700 to 1000 words and I pay $10 each for those. Main articles are usually 1500 to 2000 words so I pay more for those.

  7. That is indeed a nice increase. Good job! You should ask John if he has an affiliate program, his links work beautiful! i recommend that to anyone.

  8. Great work this month Matt! I can’t believe how much you’re killing it with your Adsense (in addition to everything else). It’s really inspiring.

    • That’s the plan Steve. Getting my Amazon sales up while still working on the Adsense site a bit to improve its earnings even more. I’m seeing Amazon sales without even ranking in the first page for any of the main keyword. Can’t wait to see how sales are at this time next month when I will be on the first page!

  9. Matt, do you think it’s sufficient to go with the HOTH mini package ($60) for a new small niche site? Or would you say it’s only worth it you opt for the HOTH platinum package for $200?

    • Hard to say what is “sufficient.” You get what you pay for. You would definitely get more bang for your buck with the more expensive package. I wouldn’t count on HOTH links alone to rank a site. They certainly help, but I would mix in more powerful PBN links too, especially if you’re willing to pay anyway.

      • Not trying to criticize any suggestion here, just an honest feedback. I added HOTH (the most expensive package, $450) and Link Viking to one of my sites and the site was just killed. Not too impressed with the result.

        • I’m having a similar issue. I went from 27 in google to 30 to 500+ after I purchased one link from lightning rank.

  10. Hey Man, I love how you show both income and expenses in your reports, there are a quite a few bloggers (shall not name names) that only report income and perhaps 1 expense….pretty misleading for anyone new to the game.

    Keep up what you are doing, your growth month-on-month is great, just make sure to diversify as that AdSense site is bringing in a large chunk of your income right now.

    – Lewis

    • Thanks Lewis! I try to be as transparent as possible and definitely don’t want to mislead anyone. Success without all of the extra expenses (the Dumb way) was the early focus on this blog. I think I’ve shown that willingness to spend money on certain tools etc. helps lead to increased income.

      Doing my best to diversify. I can’t help that my Adsense site is such a large percentage of my income right now – but I’ll take it!

  11. Hi Matt, I just published my income report too. Your income report is really great. Finally you’ve done hiring VA. That’s amazing. I usually outsource as project based, not permanent VA yet. Anyway I’m thinking about it too, maybe next year. When I have more money & projects. 🙂


    • Yeah Raweewan – it’s been interesting hiring and training VA’s, but definitely worth it. I absolutely love that work is getting done on my sites while I’m not even thinking about them!

  12. Hey Matthew, I am glad I found your site. I have spent some time on reading your great posts and I really enjoy reading the details you provided on this blog. Keep up you great work and I will come back on regular base to see your progress.



  13. Matthew, that’s really pretty amazing. Congratulations. Curious, how much time do you spend each week working on your sites? How much time did you spend before you hired writers and VAs ?

    • Larry – I spend 2 to 3 hours every morning, Monday to Saturday. 5am is my “internet time.” My time has not changed since I started hiring writers and VAs. More gets done now as a result. I spend a lot of time getting tasks and assignments ready for them – which results in way more work getting done than I could possibly do by myself. The remainder of my time I spend doing tasks that only I can do.

      • I do the same exact same thing, except not always on Saturday. Thanks of the detailed reply and glad to see it all coming together for you.

  14. I’m giving Lightning Rank a try. How how do the links usually take to kick in and affect your ranking on google?

  15. Great surge in Adsense revenue! That is a very impressive trajectory Matt.

    I’ve been experimenting with Media.net + Adsense and it is working out well so far.

Comments are closed.