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This is kind of an interesting post that I’ve been thinking about writing for quite some time. I actually have some proof that the keyword research for blogging strategies that I talk about for how to drive traffic to your blog really do work! Although I didn’t do it on purpose, a perfect opportunity presented itself when I didn’t publish any new content on this site for an entire month. I published a post on May 6th of this year, and then didn’t publish the next one until June 7th. The funny thing is that I did something almost identical on my old money blog almost exactly a year ago. I stopped publishing over there to concentrate my efforts over here on my new blog. I just took a look at my Google Analytics account for each site and compared some statistics. The differences for similar time periods are kind of astounding. Admittedly, I knew nothing about keyword research or SEO when I was trying to grow my old money blog. I did do everything else I could think of to try to drive traffic to that blog. When I moved over to this blog, I made the conscious decision to NOT go out of my way to promote it but to only let it grow organically. Check out my results…
Less Web Traffic with My Old Blog
My old money blog was called RamblingFever Money. I started it in the fall of 2011 and tried to post around 3 times per week. I stopped posting around the beginning of May in 2012 when I moved over to this blog. I published one last post on May 24th over there to let my few regular readers know that I was ending that blog and moving over here to Dumb Passive Income. The time period from that blog that I want to compare to this one is the two months right before I quit, April 2012 (when I was still publishing regularly) and May 2012 (when I quit). The statistics pretty much speak for themselves.
RamblingFever Money: April 2012 – May 2012
- 90 total posts published up until end of May 2012
- 12 posts published in April 2012
- 2 posts published in May 2012
- 1,567 total visits for 2-month time period
As you can see in the graph from Google Analytics, traffic dropped off a bit when I stopped publishing content in May. Take a look at the next graphic to see where my traffic was coming from…
Not great results, if you ask me, for all of the effort I put into trying to grow that blog. I wrote and posted a ton of content. I promoted the site as best as I could by trying to comment on other blogs as much as possible and by submitting to carnivals. I spent time in the Yakezie forums and interacted with other members of Yakezie as much as I could. It became too much work for too little results. So, let’s see what happened when I changed my strategies completely and moved over to Dumb Passive Income.
More Web Traffic with My New Blog
I started off Dumb Passive Income with the goal and intent of publishing content only once per week, and I wanted to stick with that pretty much every week. I did pretty good for a long time, until recently when I’ve been dedicating more of my time to working on my niche sites. I now knew a little bit more about keyword research and SEO, so I started utilizing both of these for my blog posts. To compare similar time periods, I pulled my statistics from Google Analytics for April 2013 thru May 2013. Again, the numbers pretty much speak for themselves.
Dumb Passive Income: April 2013 – May 2013
- 46 total posts published up until end of May 2013
- 2 posts published in April 2013
- 1 post published in May 2013
- 3,724 total visits for 2-month time period
Check it out! Despite only publishing two posts in April and one in May, traffic actually increased slightly during this time period. Again, the next graphic shows where my traffic was coming from…
61.1% search traffic as compared to the 27.4% on my old blog! I would say that my keyword research for blogging strategy is absolutely working.
How to Drive Traffic to Your Blog
Do you want to learn how to drive traffic to your blog by utilizing keyword research and a few simple SEO practices just like I do? I’ve actually written about exactly how I do this quite extensively in the past. Here are links and descriptions to those posts:
- Keyword Research to Optimize Your Blog Posts – my best and most extensive post on this subject – a comprehensive how-to guide
- How to Use Keyword Research for Blog Post Optimization – another great post using examples from other sites around the web
- Keyword Research for Blogging: Picking the Right Keyword – how to pick the right keyword(s) to optimize for
- Analyzing “What Keywords Do I Rank For?” – how to figure out which keywords your site is already ranking for and what to do with that information
- How to Increase Traffic to Your Blog by Optimizing Older Posts – an extensive tutorial on how to properly re-optimize older posts to increase blog traffic
All of the strategies I talk about in these posts really work for driving traffic to your blog or website. I mention several different tools and resources within these posts that I use or have used in the past. After a great deal of experimentation and several months of experience, I can tell you that there are only two tools that I couldn’t live without when it comes to doing SEO for blog post optimization. One is a paid keyword research tool and the other is a free WordPress plugin. Yes, the keyword research can be done the free way – but not nearly as quickly or effectively (in my experience and opinion). Here are the two must-have tools that I use to optimize my blog posts with low competition keywords that drive lots of traffic:
- Long Tail Pro (affiliate link) – I use the Platinum version (monthly fee) and swear by it! The affiliate sales that I have made as a result, and continue to make, more than pay for the cost of the tool.
- WordPress SEO by Yoast – the absolute best and free WordPress plugin for SEO – nothing else even comes close to what this plugin does.
Is this proof enough for you that keyword research for blogging really works? I hope this post helps you see how you too can take advantage of these same tactics. Anybody and everybody who blogs should really be doing this. It’s not hard and it produces results. Will you give it a try?
Remember that there are several dumb ways to create passive income online, but only one site that is blogging about it! Dumb Passive Income… dot com.
Matthew Allen is a full-time trucker, part-time blogger, and imaginary entrepreneur. He is the only known trucker who is blogging about creating passive income online. He is also the co-founder and co-creator of the most popular WordPress plugin for Amazon affiliates – AmaLinks Pro.