Recently, I’ve been playing around with different SEO Tools in order to maximize my efforts and help me obtain, monitor and maintain my rankings. One of the benefits of owning a ‘passive income’ blog like this – that talks a lot about SEO – is that companies typically reach out to me and want me to try their programs and potentially promote what they have to offer. I’ve been experimenting with SEO PowerSuite lately and I’m really impressed! Check out this short review/overview that I wrote about this awesome suit of tools…
SEO PowerSuite toolkit consists of 4 tools with their own separate functions that can be downloaded as one 4-pack:
- Rank Tracker – keyword research + analysis and monitoring of global and local rankings.
- WebSite Auditor – on-page SEO, technical site audit, and content optimization.
- SEO SpyGlass – backlinks and link quality assessment.
- LinkAssistant – link management and link building opportunities.
I’m going to show you a short overview of each tool…
Rank Tracker is the tool that will let you track your rankings (or of your competitors) in the most customized way – either globally or locally in any search engine with any regularity. Everything is unlimited, including websites, search engines, locations, and keywords to track.
With Rank Tracker you can see where your website currently ranks for the most important keywords. What’s more, the tool is also equipped with 20 keyword research tools that can be efficiently used for keyword ideas. Keywords will be automatically grouped by topic, so you can target and prioritize entire keyword groups.
- Download and run Rank Tracker;
- Enter your website’s URL;
- Enter your keywords;
- Choose search engines;
… and in a few moments the program will give your website’s current rankings for particular keywords in the selected search engines.
Apart from the search volume, competition, and Keyword Efficiency, Rank Tracker will calculate Keyword Difficulty for every term — a complex metric based on the data of your top 10 competitors’ analysis. It will show how tough every keyword is to rank for.
WebSite auditor will crawl your site like search engine bots to find and audit internal and external resources. After a thorough analysis it will diagnose every issue that can affect search engine indexation, rankings, and user experience:
- Broken links and images;
- Duplicate content;
- Poor mobile usability;
- Redirect chains;
- Internal linking problems;
- Speed problems, etc.
- Download WebSite Auditor and create a project for your site;
- Go to Site Structure for a site audit
… and the software will show you a list of pages per particular error and suggest step-by-step instructions and tips of how to fix them. This way WebSite Auditor ensures you will avoid errors on your site that are usually punished by search engines.
- Go to Content Analysis for a page audit
… and the tool will also analyze your top competitors’ websites so that you could optimize your content based on their successful strategies. It is possible to proceed with the optimization right in the app, the process is user-friendly and accompanied with step-by-step SEO advice.
SEO SpyGlass finds all links to your (and any) domain. The links are checked upon your request in real time. To make the list of backlinks comprehensive, the tool pulls links directly from integrated Google Analytics and Google Search Console.
The tool is gold in the conditions of Google’s Penguin penalizing activities. You can easily identify spammy and harmful links and neutralize them using the built-in disavow file generator.
It is also possible to get the stats on all links to any site.
- Download SEO SpyGlass and create a project for your site;
- Enter your website’s URL and let the software collect your backlinks.
After that you can dig deeper and go to:
- Backlinks for details on every link;
- Linking Domains for an in-depth analysis of each referring domain;
- Anchors and Pages for stats on anchor text and linked-to URLs.
… and do the same procedure for your competitor’s backlinks, compare with your own stats, check link intersection, and apply the most successful strategies for quality link building for your website.
Link Assistant is the tool that gives you hundreds of opportunities for link building with the help of 10 prospecting mechanisms (guest posting, directories, reviews, etc.)
- Download LinkAssistant and create a project for your site;
- Select prospect search method;
- Enter your keywords or key phrases and select a search engine;
- Wait a moment for a list of link prospects.
As soon as you have a list of prospects, you can check the value of potential links against such quality factors as Page/Domain Authority, Domain age, Alexa, social media metrics, etc. This procedure will help you to avoid potentially harmful links.
The tool gathers all contact emails automatically, so once you have a final list of prospects, it is possible to get in touch with them right from the app. You can use email templates or create your own and track sent emails and replies. With LinkAssistant it is easy to handle big amounts of data: arrange link partners into categories, assign various statuses to them, and sort them, so that each of your partners is always at hand.
Each app of SEO PowerSuite has a reporting tool with a drag-n-drop editor. All reports are customizable, white-label, and designed for all devices. It is easy to share reports with customers by uploading them to the cloud or receiving a shareable link. It is possible to automate your reporting. You can set up a scheduled task, and the tool will build reports on autopilot and deliver them to customers according to your schedule.
If you have any questions or misunderstandings regarding the use of SEO PowerSuite tools or any other SEO aspects, you can go to the Learning Hub where you can find:
- Video tutorials;
- SEO Glossary;
- How-to Guides;
- SEO Tips and Tricks;
- SEO tools compared, etc.
You can download the whole pack of SEO PowerSuite for free – it comes with limited features but you get it for unlimited evaluation. It is possible then to order the software in two editions: Professional (for website owners and webmasters) and Enterprise (for professional SEOs and SEO companies).
Compare to Other Popular SEO Tools
Comparison Table Image – courtesy of link-assistant.com – see full interactive table and read their full comparison post here.
SEO PowerSuite software is an ideal choice for an SEO campaign as it offers:
- All the necessary features to plan and launch your SEO campaign, follow the results, and automate SEO routine;
- Unlimited projects, keywords, backlinks, crawled pages, search engines, etc.;
- Updates along changes in SEO techniques;
- Free version for a test drive;
- Free forever customer support;
- Free new features and bug fixes.
Just like any new program or tool – there will be a learning curve and things that you’ll have to get accustomed to as you begin to explore everything that these tools have to offer. Overall, it’s hard to beat SEO PowerSuite when you compare everything it can do, for the price, to some of the competing tools out there. It can’t hurt to download the software for FREE just to try it out. If you like it, proceed to purchase in order to remove limits. If you don’t like it – well, you didn’t lose a thing!