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Wednesday – February 22, 2023
Welcome to today’s edition of the Dumbass Newsletter! This is day 26 of my attempt to send a daily email newsletter. Today will be my last daily… I couldn’t even make it 30 days (like I wanted to). I mean… I could. But I don’t want to at this point and you’ll see why below. However, I do still plan to send out weekly newsletter updates. Let’s get into the details… Let’s go!!
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The Content
I have a publicly stated goal of getting my earnings from $0 to $5k/month by Labor Day 2023.
My original intention was to specifically grow and monetize this audience – my Dumb Passive Income blog and Facebook page and Email list audience. However, I no longer see a clear path to success with the trajectory that I’m on – so I’m going to have to pivot. The goal is still the same. I still plan to get my online earnings up to $5k/month by Labor Day 2023. Maybe not with just this audience. Here’s why…
I’ve been executing a plan based on what Scott DeLong is doing for his own challenge. The plan includes spending money on Facebook Ads to grow my Facebook page, publishing content regularly on the Facebook page, and sending daily emails to my email list.
So far, I’ve spent $324.60 on Facebook Ads to grow my Facebook Page audience from 225 followers (these were organic followers from over the past 10 years or so) to 2,023 followers (currently). So, I’ve spent $324.60 to gain 1,798 followers – which equates to approximately $0.18 per follower.
As I knew it would be, the reach and engagement on Facebook is absolutely abysmal. I was actually hoping to get followers for closer to $0.05 per new follower because that is what Scott reports that he is able to do.
As you can see for yourself, I’ve been posting really good content to my Facebook page every single day for over a month now. I’ve also been sending out this daily email – every single day – for 25 days. Yet, traffic to my blog is still stagnant and earnings are nearly non-existant. In January and February (so far), I’ve earned a total of $1.45 in Adsense earnings and $0 in affiliate commissions.
That is why I am pivoting. I just don’t think this ‘passive income’ niche is going to work out for somebody with limited time and a limited budget, like myself. It’s just WAY too competitive.
I’ve been spending all of my internet time focused on publishing daily content on the Facebook page and in the daily email newsletter – which has left me very little time to publish actual blog content. Before focusing on Facebook and email – I spent a lot of time on SEO blog content. I’m just not seeing the results I was hoping for.
I’m not quitting the blog entirely. The Dumb Passive Income blog will continue in a limited fashion. I’ll probably publish personal ‘passive income’ updates and keep you (the audience) informed on the other things I’m doing to create passive income online. That’s how this blog originated anyway… back in 2012! I can never quit this blog entirely! 🙂
So, what will I be doing instead?
I think I’ll save the details for the next newsletter. I’ll just hint that it’s something that I’ve already started and has to do with a personal hobby of mine that I’m obsessed with! 🙂
So, stay tuned. I’m excited to reveal my other project and the ideas I have to monetize it.
The Opportunity
Neighbor
Rent your unused space for monthly passive income! Get a FREE $50 gift on your first paycheck if you use my referral link here.
YouTube TV
I “cut the cable” and switched to YouTube TV recently. I’m loving it! You can try it for $15 OFF if you use my referral link here.
The Participation
Feel free to join on the platform of your choice…
- Facebook – follow for daily inspiration and motivation
- Twitter – Matt’s sporadic updates
- Reddit – subReddit for discussions
Do you have any interesting thoughts, ideas, articles, resources, or anything else you think would be appealing for this audience? I’d love to hear about it. Hit Reply to this email or fill out the contact form on the blog.
Thank You for reading today’s newsletter!
Matthew Allen
