Building out an Amazon site, or any site, is something a lot of people overthink.
Don’t get me wrong, you do need to plan it out and structure it correctly. Where most people make a mistake is to put so much importance on the buildout, that they fear doing it wrong, and ultimately never finish setting it up.
Before I get into the core of this article, I want to give you a piece of advice. Remember it, and remind yourself about it whenever you’re suffering from paralysis by analysis.In the vast majority of cases, you can change your mind later. It's better to just make a decision and move forward with it.Click To Tweet
Aside from one or two fundamental decisions, you can change your site any time. So don’t sweat it too much.
Now, onto the core of the article, where I talk about setting up Amazon sites, and what you need to consider.