Have you ever Googled the question, “What keywords do I rank for?” Me neither. But I know that a little over 200 people worldwide Google that exact question every month (on average). And I know exactly what they are looking for and why. They simply want to see what keywords their website is ranking for in Google, and in what position. This can be very useful information if you know what to do with it. Consider this to be a sort of internal keyword research for your website. Really, it’s more of an analysis. But if you combine your website analysis with some good keyword research, you will quickly see the benefit and understand ways that you could improve search traffic to your website or blog.
Month: December 2012
Keyword Research for Blogging: Picking the Right Keyword
Since purchasing my new tool – Long Tail Pro – a few weeks ago, and being given the privilege of testing out the beta version of Long Tail Platinum, I can’t stop doing keyword research! It’s like an obsessive addiction and I just can’t get enough. I’m finding myself doing keyword research, just out of curiosity, for other websites that I visit. Most of these sites are blogs, and I just can’t get over how overlooked and under-used this entire concept of keyword research for blogging is. It has become my new obsession to get the word out to the blogging community. My mission is to show bloggers how they could and should be taking advantage of some pretty simple tactics to drive as much search traffic to their sites as possible.
How to Use Keyword Research for Blog Post Optimization
One great way to grow an audience to your blog is through search engine traffic. You just never know which random searcher is going to land on your blog, like it, subscribe to it, share it, and keep coming back for more. There are certain numbers of people searching for different search terms on Google every single month. By knowing how to properly do keyword research and how to use those keywords to best optimize your blog posts, you can get as many of these searchers as possible to land on your blog. The beauty of growing your blog or website through search engine optimization is that you don’t get the same people coming back time and time again. Different people throughout the entire world will be typing in the search terms that you are optimizing for and at different times. The growth potential is endless if you properly optimize a post on your site for a low competition keyword that gets lots of searches!
