My number one and initial strategy to kick-start my niche blog project is to utilize curated content for many of my posts. The strategy is really quite genius, I think, and has several benefits which I will explain in this post. A few of the intended consequences of this curated content strategy include:
- Building relationships with other bloggers, authors and site owners
- Providing content with multiple viewpoints and from varying backgrounds
- Link building and social networking for the site
- Traffic generation through promotion by others
If done right, site owners or original authors are thrilled when you highlight some of their content using a curation method. It provides value to and benefits them and their site, while at the same time doing the same for your site. It is a win-win situation for both or all parties involved.