Long Tail Pro – once hailed as the undisputed best keyword research tool – has certainly seen it’s ups and downs over the years. Long Tail Pro was originally created by Spencer Haws, from NichePursuits.com, back in 2011. He paid to have the software developed in order to relieve his own frustration with the amount of time it took him to find good keywords. In this Long Tail Pro Review – I’m going to cover every aspect of the tool, from its origin to the latest update and all of the features and everything in between.
Long Tail Pro evolved and went through several changes in its first few years. The most notable being the addition of the Keyword Competitiveness (KC) score – which is a keyword difficulty measurement. This was a revolutionary change that was pioneered by Spencer and Long Tail Pro and, at the time, was the only tool (that I know of) that had this type of feature.
Eventually, Spencer sold his Long Tail Pro business. It’s a fascinating story, really. You can read all about it in full detail on Spencer’s blog (linked below) or listen to the story in Spencer’s own words on Steve Chou’s podcast (also linked below)…