Getting links from bookmarking sites and social networks is pretty easy. Any post from any site can be submitted by any person at any time. The question is this: how valuable are these types of links? I’m not going to pretend that I’m an expert and tell you that I know. Does anybody even really know exactly how much weight Google gives to these types of links? The general consensus is that they don’t hold a lot of weight when it comes to ranking sites for specific keywords in Google. The other general consensus feels that social signals and these types of links are becoming ever-more important and are a bigger factor when it comes to Google rankings.
My personal feeling is that they can’t hurt. Links from bookmarking sites and social networks have to send some sort of positive signal to Google. They tell Google that the content is worth sharing and/or saving for later reference. Usually, this means that the content has some sort of value – which is something you would think Google somehow works into their algorithm. Google wants their search results to display the best and most relevant content. They want searchers to find what they are looking for on the first page. This means that Google wants the best information from the best sites displayed in the top 10 for the respective keywords. If content built around a certain keyword is bookmarked and shared a lot, this could be a signal to Google that this particular content is valuable and should get a boost in the search results. [Read more…]