How to Increase Traffic to Your Blog by Optimizing Older Posts

How to Increase Traffic to Your Blog
Image from Flickr by szeke

Want to know how to increase traffic to your blog – specifically to your older blog posts? Does the following statement sound like something you could say?

I have a blog with a ton of old content on it that never seems to get viewed anymore. When I first published many of these posts, the reaction was great. I got a whole bunch of comments and engagement from readers and fellow bloggers. After just a few short weeks, or even days, the number of page views for these posts dropped dramatically to almost zero. It’s a little bit frustrating because I spent so much time writing these articles. Some of them are really great and are the type of content that could benefit readers for years to come. I wish there was an easy way to attract new readers to my blog and back to some of my older articles.

There definitely are several different ways. Since this is a passive income blog (I’m assuming you want to make income with your blog), I’m going to focus on what you can do to your blog posts just one time in order to attract and keep traffic flowing to them in a passive manner.

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How to Use Keyword Research for Blog Post Optimization

How to Use Keyword Research for Blog Post Optimization
How to Use Keyword Research for Blog Post Optimization
Image from FreeDigitalPhotos.net by Stuart Miles

One great way to grow an audience to your blog is through search engine traffic. You just never know which random searcher is going to land on your blog, like it, subscribe to it, share it, and keep coming back for more. There are certain numbers of people searching for different search terms on Google every single month. By knowing how to properly do keyword research and how to use those keywords to best optimize your blog posts, you can get as many of these searchers as possible to land on your blog. The beauty of growing your blog or website through search engine optimization is that you don’t get the same people coming back time and time again. Different people throughout the entire world will be typing in the search terms that you are optimizing for and at different times. The growth potential is endless if you properly optimize a post on your site for a low competition keyword that gets lots of searches!

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Keyword Research to Optimize Your Blog Posts

Keyword Research to Optimize Your Blog Posts - Dumb Passive Income
Image from Flickr by Stéfan

The importance of using keyword research to optimize your blog posts is vastly overlooked and undervalued in the wide world of blogging. I would dare say that most bloggers don’t even know what keyword research is. How can they possibly know how to use it to optimize their blog posts if they don’t know what it is? One very basic function of keyword research is to find out how often a certain search term is being searched for in the search engines (with Google being by far the most popular). You can then use that information to optimize your blog post by determining exactly what to write about and how to word it within the post.

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