If you haven’t heard by now about Google’s latest algorithm change, the EMD (Exact Match Domain) update, well then you are living under a rock as far the internet marketing community is concerned. Just like the former Panda and Penguin updates, this latest one has internet marketers all in a tizzy. More specifically, people who build niche sites and micro-niche sites. It has long been known and accepted that EMD’s held value on their own and were given a little bonus, or boost, when it came to search engine results. If you could find an exact match domain available for a good keyword, it was like finding a nugget of gold in the bottom of your pan!
The niche site community doesn’t know what to think and nobody is certain what exactly the latest update is targeting. One thing that is certain is that Google’s SERP’s are totally different than they were before the update. Everybody has their theories and I’ve been studying up as much as I can to try to figure this out and come up with theories of my own.
