When I finally pulled the trigger and decided to go ahead and get Long Tail Pro, I knew exactly how much I would benefit from using the software. The only thing holding me back from getting it sooner was the cost. It’s not that I couldn’t afford the $97 (at the time) to purchase it, or the $17 per month charge for the Platinum upgrade. The reason I waited was because I had made the conscious decision to only spend money on my internet ventures that I had already earned online. In other words, I haven’t spent a dime of my personal money to grow my online business. This is what is known as bootstrapping. We’re talking 100%, to the core – growing the business from the ground up. But that’s not the point.
The point is – I was stubborn and refused to pay for tools, plugins, themes or anything else that could help with building and marketing my websites. Not only was I stubborn, I was also skeptical and very careful. Since the money I was earning at the beginning was scarce, I needed to be 100% sure that if I was going to spend it on something that I would be getting a positive return on my investment. Whether that return be monetary, or in terms of getting more traffic or a better user experience.
From Dumb to Passive Income
When I started this blog in May of 2012 I constantly referred to this mad method of mine as me being dumb. I did everything the dumb way in an attempt to show others that it was possible to earn money online without paying for all the fancy tools and programs. And I had double digit income reports as proof of my results! It took me awhile, but one day I finally reinvested some of those measly profits – and the very first tool I bought was Long Tail Pro. I’m so glad that I did, as this tool has by far made the biggest difference in everything I do online. It has played a major role in helping me develop and grow the passive income streams that I am striving for.
I’ve been using the Platinum version of Long Tail Pro for nearly a year now and have been reaping the benefits. I love it so much that I do everything I possibly can to try to promote it and show others how they could and should be benefiting from using it too. Plus, I’m not going to lie, the affiliate commissions I receive when somebody purchases through one of my links are really nice. If you haven’t noticed, this site is my scaled down version of Pat Flynn’s business model on his Smart Passive Income blog. Pat makes a ton of money from affiliate sales by simply showing others exactly how he uses certain programs and tools. I’m trying to do the same – and I’ve put a ton of effort into promoting my favorite keyword research tool. So – the question I feel I need to answer is this: “Why don’t people get Long Tail Pro?”
2 Reasons You Won’t Get Long Tail Pro Today
- Lack of Knowledge – maybe you don’t know what it is, how it works or how you can benefit from using it. I’ve done my best to explain all of these things in the past, and I will continue to do so in this post as well as future posts. Probably my best resource to date on this topic is this post – Using Keyword Research to Grow Your Blog – Everything You Need To Know. Guided towards bloggers, that post ties together everything I had written in the past about what I know about using keyword research and Long Tail Pro. Although it was intended to convince bloggers that they should be using keyword research, niche site creators will benefit from reading that post as well. Plus, as an added bonus – I got other well known names from around the interwebs who also use Long Tail Pro to help me out by adding their thoughts within that post!
- The Cost – the one-time cost of $97 might be a big hurdle, not to mention the $17/month if you want to upgrade to the Platinum version. I totally understand, as this was the main reason I didn’t buy it for so long. Now that I’ve been using Long Tail Platinum for nearly a year – I can confidently tell you that the tool will more than pay for itself if you use it properly. Whether you are a blogger, a niche site creator, an affiliate marketer or even just an article writer – doing proper keyword research will help you be more profitable. Long Tail Pro makes keyword research super fast and easy – so I’m going to show you how you can use it to defray the cost of itself.
How to Make Long Tail Pro (and Platinum) Pay for Itself
Before you can put it to use, you first need to understand exactly what Long Tail Pro does and how it will benefit you. The number one benefit and feature of Long Tail Pro is that is helps you analyze the competition in Google much faster and more effectively than if you tried to do it only using free tools.
Analyzing the current top 10 search results in Google is the most important part of keyword research. This is where you determine whether or not you can produce a webpage that can beat any or all of those results. The process is known as first page analysis – and it is by far the hardest process to understand and really figure out (especially when you first start out). Don’t worry though – Long Tail Pro comes with detailed and in-depth instructional videos that show you how to do this. Even though I somewhat understood how to do first page analysis, getting the Platinum upgrade is what made a huge difference for me.
With Long Tail Platinum you simply click on a button next to your keyword and it calculates a Keyword Competitiveness (KC) Score between 1 and 100. Higher KC scores mean higher competition and harder for you to rank. Lower KC scores mean lower competition and easier for you to rank. After months of experimenting with niche sites and blog posts, I’ve found that keywords with KC scores less than 30 are pretty easy to rank for. I’ve had success with ranking for keywords on single blog posts that had KC scores in the low 20′s. The trick is to find these keywords (there are plenty of them out there) and then use them and monetize them properly.
Doing Keyword Research with Long Tail Pro
Doing the actual keyword research with Long Tail Pro is pretty easy. Simply decide on a topic you want to create a website around or write a blog post about. Or you can find a product or service that you would like to promote. Enter your related seed keywords into Long Tail Pro. Set your filters then click the “Generate Keywords” button. Scan through the results that are displayed and determine which ones would make sense for you to target based on your criteria. Next – analyze the competition (the current top 10 in Google) to determine whether or not you think you can beat the existing sites or pages for that keyword.
I’ve posted the following video in previous posts – and it can be found on my YouTube channel – but I’m going to embed it here again. This video shows exactly how easy it is to quickly find low competition keywords, that get a good amount of searches, using Long Tail Platinum. In this example, I was searching for a keyword that I could target for a single blog post. It only took me a couple of minutes to find some great keywords!
(1.) Targeting Profitable Keywords in Posts
If you are a blogger and your site has at least a little bit of authority – this strategy is pretty easy. Simply optimize a single post on your blog around that low competition keyword that you find. If a PPC advertising strategy is your monetization method – just write the content and wait for the traffic to come in and start clicking on your ads. If you are selling a product (affiliate or your own), there are any number of ways that you can convince the reader to buy via your links. The point of this post though is to increase that number of readers. How you convince them to click or buy is up to you.
If you implement this strategy using keywords that will actually create profit, you will quickly see how Long Tail Pro will more than pay for itself. Not only will the initial traffic that you bring in start to create income, but traffic will keep returning to this post month after month after month. One single post might pay for the tool itself! Think of all the passive income you can create for the future if you use a keyword research strategy like this for several posts!
Where to Put Your Keywords for Proper SEO
- In the post title - Your Keyword Here
- In the URL – http://dumbpassiveincome.com/your-keyword-here/
- In the META description for the post
- In the first sentence of the first paragraph (bold or italics if it makes sense)
- In at least one sub heading with an H2 tag (Heading 2)
- In 1% or less of the content (if the post is 700 words, use keyword at least a few times, but no more than 7)
- In the last paragraph somewhere (bold or italics if it makes sense)
- In the ALT tag of an image within the post (I usually make the Title tag and the image file name the same)
- Add the exact keyword as a Tag in WordPress (unless it is already a Category) - Your Keyword Here
(2.) Create a Small Niche Website
If you already create niche websites, you can clearly see how everything I’ve discussed above will benefit you. In fact, you probably already understood all of it. But maybe you are a blogger who has never thought of creating a niche website. Is this you? Let me tell you – if you can create a blog, you can create a niche website. It is not hard at all to create a small site, laser focused on a very specific topic, that will earn at least $17/month to offset the monthly cost of the Platinum upgrade for Long Tail Pro. Heck – even my sites that aren’t ranking on the first page of Google for their primary keywords are earning about that much. Here is a screenshot showing results for the past 30 days for two of my sites.
- The first site (not revealed) is a new site that is still climbing towards the top of Google. It’s getting a little bit of long tail traffic and a few clicks which added up to more than $17 in the last 30 days.
- The second site (recently revealed in this video) ranked at #1 in Google for a long time, but completely fell off during recent Google updates. It still gets long tail traffic and brought in almost $17 in the past 30 days.
If even my failed sites, or my sites not yet ranking can earn this much, imagine how easy it should be to create a very small site that does the same thing. You (or I) could create a site focused on a topic that gets a few hundred searches per month – one that nobody else is targeting – and dominate that market. It might seem like a lot of work at first – but you only have to do the work once. When all goes as planned, that small site will earn enough each and every month to at least pay for your $17 upgrade for Long Tail Platinum.
(3.) Become an Affiliate for Long Tail Pro
This might be the easiest way to make Long Tail Pro pay for itself. I’m pretty sure that the affiliate program is open to anybody that owns the product. Simply get signed up and then promote it any way you see fit. If you couldn’t tell, I’ve been doing this for quite awhile via this blog. Currently, the affiliate commission for Long Tail Pro is a generous 50%! I’ve found that I actually receive slightly less than that per sale – I’m guessing due to fees that Clickbank takes before I see my 50%. No complaints here though. The affiliate commissions I’ve earned from promoting Long Tail Pro since I’ve owned it have more than made up for what I paid for the tool and for what I continue to pay each month for the Platinum upgrade.
It is a no-brainer to promote Long Tail Pro as an affiliate if you have the platform to do so. If not – I hope I’ve shown how the tool will more than pay for itself if used for what it is intended for.
Any questions or comments about anything I’ve written within this post? Do you already use Long Tail Pro and are you seeing results? Will you consider getting Long Tail Pro now that you can see that it will pay for itself?
All links and banners within this post that lead to Long Tail Pro or Platinum are affiliate links. If you choose to make a purchase through any of these links, I will receive a commission. If you’ve found this post helpful and informative and do decide to buy, I greatly appreciate you doing so through one of my links. Thank You and happy keyword hunting!
Remember, there are several dumb ways to create passive income online, but only one site that is blogging about it! Dumb Passive Income… dot com.
Image: “Lizard Embrace” from Flickr by mocheeks